The perception and value of time in the context of urban mobility

A user experience design case study

  • Aditya Gujaran Independent
  • João Bernardino
  • Hugo Serodio
Keywords: urban mobilty, value of travel time, user experience design, quantitifed self, gamification, qualitative data collection


As the current urban mobility paradigm undergoes rapid and innovative disruption, the future of cities is being rethought and redesigned. To stimulate and inform this metamorphosis, the MoTiv project aims to collect opinions from travellers on a larger and more holistic set of factors involved in the experience of urban travel that is not limited to the usual variables of time and cost. The project looks to collect this data via a mobile app. This paper reports on the process of designing this mobile app that was eventually named Woorti.